When prison philanthropist Edwina Grosvenor approached us to explore a rebrand for One Small Thing, we all agreed that creating a visual narrative that anchored itself in a joyful aesthetic that felt warm, welcoming and respectful was the goal. It’s the small things that matter, even if that small thing is a colourful folder on the shelf that brings a smile in a dark place. One Small thing is predominantly prison based, so using colour to bring warmth just felt right.

Our long time collaborator, art director Cat Howard developed shapes within the logo letters to create four motifs that work as shapes we use for different illustrative purposes. A lot of the time, privacy is paramount. When telling stories you sometimes need the flexibility to create a visual without revealing identities. Tune in to Edwina’s podcast here. Find out more about the charity here.