The Cannes Bulletin


The Insider

Pencil was asked to help promote McArthurGlen’s prowess in the outlet retail sector and encourage international brands to become part of the McArthurGlen designer outlets across Europe. Our cut-through B2B print campaign included contributors such as fashion designer Markus Lupfer and correspondents from Monocle magazine in order to enliven an otherwise corporate sales initiative.


Infographics: Blue Bushell & Chloe Galea