Autumn Handbook II
+ Tone of voice document
As a company growing rapidly both domestically and internationally, it is vital that Jack Wills has a consistent tone of voice across all brand communications.
Pencil worked closely with the team at Jack Wills to develop a ‘way of talking’ across all markets. The culmination of this project was a forensic Tone of Voice handbook, currently being rolled out across the business.
Pencil also works with Jack Wills to create content for print and online channels.