We are delighted to announce the launch of a cosmic jewellery brand for all beings, GODDESS CHARMS. The label has been created by our ruler Jenny Dyson with friend, film producer and kundalini expert Maree Gecks. You can explore the brand world here. Our instagram channel is here.
Jenny knew exactly who she wanted to work with on the cosmic branding concept: Friend and creative Goddess Cat Howard. Read a lovely interview with Cat on the Goddes Charms blog here.
For our ruler, the process of creating a new brand has been a brilliant opportunity to be on the client side for a change.
"When it comes to creating narratives and assets for my clients, there is always a level of confidence present through the lens of objectivity,” says Jenny. "As soon as the work we were creating was for our own brand, I found myself umming and aahing, just like my clients do. It has reminded me how important it is to allow the client to feel a part of the process when creating work for another brand and ensuring time and space is factored in for the ideas to percolate. This is not always possible, but the best results come when the client feels held by objectivity and expertise. That’s where the trust can build and magic can happen.” The result is a beautiful, other wordly brand and a collection of desirable, covetable jewellery, all hand made in India in small batches to ensure quality. We hope you love it as much as we do. Special thanks to Hannah Moore for urging Jenny to come to India earlier on this year. Thanks also to the Cannelloni Rebels [you know who you are] and most of all, thanks to Goddess Charms co founder Maree Gecks. Maree, we love you!