WEAR IT LIKE A MUM
Boden’s latest campaign challenges the negative stereotypes around mum style and celebrates women who dress on their terms.
Written with Alex Holder and Katie Dailey.
DoP Matt North
Editor Josh Hockings @TenThree
Big shout to my creative partners in house at Boden: Penny/Matt/Kieran/Lizzie/Lucy/and the super talented copy team.
Director Jenny Dyson
Producer Sophie Brooks