The Armani Times

To celebrate the launch of David Beckham being the face of Armani Underwear, we devised a beautifully designed, 12 page broadsheet newspaper – The Armani Times. This was distributed brand to hand with the Evening Standard and reached 250,000 Londoners in the three days leading up to Beckham’s personal appearance at Selfridges. Content centred around Beckham, including him as a pin up page three fella, with shopping pages for Armani and other brand-centric stories.