The Scenic Route

To help align Mercedes-Benz in a meaningful way with London Fashion Week, the ‘Car Boot-ique’ delivered a highly visible and fun manifestation of the company’s ongoing commitment to fashion. We commissioned designers to create bespoke car accessories in an online charity fashion auction of over 85 lots, managed the production of the project, including press photocalls.

We also delivered an editorial film to celebrate the launch of the SLS AMG ‘Gullwing’ which was seeded out to fashion bloggers and starred Pencil pal Emilia Fox. 

2011