Autumn Handbook II 

+ Tone of voice document

As a company growing rapidly both domestically and internationally, it is vital that Jack Wills has a consistent tone of voice across all brand communications.

Pencil worked closely with the team at Jack Wills to develop a ‘way of talking’ across all markets. The culmination of this project was a forensic Tone of Voice handbook, currently being rolled out across the business.

Pencil also works with Jack Wills to create content for print and online channels.

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2013