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Teen Event

To help drive interest in and footfall to the Chanel Covent Garden beauty store we suggested looking beyond the normal target audience and proposed a series of events - The ‘Chanel Covent Garden Beauty Atelier’ - that would appeal to young affluent female teens, as well as gain press coverage. For the first event held in the Summer of 2013 Pencil created the invitation, invited a wide network of fashion and beauty friends, ran extensive social media activity pre and post the event – and helped to arrange the day itself. Assets created were seeded to press resulting in a successful PR result.

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2013